sales resistance

noun2

1. •
   A general reluctance on the part of a potential buyer to buying a product (as opposed to a specific, legitimate, concern or objection).

   • Even though they may agree that they should have life insurance, their sales resistance starts to take over and they become reluctant. — 2012
2. •
   (figurative) A resistance to accepting a new idea or a change in the way things are done.

   • Ideas of democratic freedom periodically lived, and were periodically buried under years of oppressive sales resistance and dictatorial domination. — 1957