rub it in verb2 •(informal) To add insult to injury; to emphasize one's strengths or another's weaknesses in a manner that degrades another.Not to rub it in, but I'm working from home. So I took a swim this morning and have been thoroughly enjoying the beautiful weather. •(informal) To labour the point."Of course it wasn't worth while rubbing it in before young Hollyer, but, as a matter of fact, every single man carries the life of any other man—only one, mind you—in his hands, do what you will." — 1914 formsrubbed it in · rubbing it in · rubs it in