prime time noun 5adjective 1 noun5 •The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.The station is moving the new comedy to a prime time slot next month. •The busiest or most important period.Summer is prime time for road construction. •(figurative) Maturity; the state at which a person or product will be accepted by the mainstream.It took years longer than proponents had hoped, but wireless data is ready for prime time. — 2000 •(no longer used) Spring. •(no longer used) A new period or time of youthfulness; the beginning of something. adjective1 •Showing or broadcasting during prime time.
