plough into

verb3

1. •
   To crash into something.

   • The lorry ploughed into the line of stationary cars.
2. •
   To invest a resource (money, material, energy) into something.
3. •
   To engage in some activity with vigor.

   • In a bid to escape the vagaries of consumer electronics, Samsung may be ploughing headlong into the areas most ripe for invasion by a new breed of emerging-market titans. — 2011