personal capital

noun2

1. •
   Financial resources or other wealth belonging to a particular person, especially when used for investment purposes.

   • Having two unsold houses on the market for a long time "has eaten a lot of our personal capital," Alexander said. — 1982
2. •
   Good reputation, credibility, or influence.

   • No U.S. president should invest his personal capital by inaugurating direct talks between Israeli and Palestinian leaders when those talks are set to abort weeks later. — 2010