patronise

verb4

1. •
   To act as a patron of; to defend, protect, or support.

   • A great personage asked lord S——h, how the citizens came to patronize such a profligate as Wilkes. His lordship replied, "They would patronize the devil, if he assisted them to pull down a minister." — 1773
2. •
   To treat condescendingly; to talk down to.

   • Of course, [Jack] Nicholson patronises him [co-star Morgan Freeman], much as a hare might a tortoise, except that hares can't arch an eyebrow and smirk. — 2015
3. •
   To be a customer of (an establishment), especially a regular customer.
4. •
   (no longer used) To blame, to reproach.