odour UK /ˈəʊ.də/US /ˈoʊ.dɚ/noun 4forms 1phrases 2 noun4 •Any smell, whether fragrant or offensive. •(figurative) A strong, pervasive quality. •(figurative) Esteem. •(no longer used) Something which produces a scent; incense, a perfume.On the morowe after the saboth / erly in the mornynge / they cam vnto the toumbe and brought the odours whych they had prepared / and other wemen wyth them. — 1526 formsodours Phrases with odour in bad odorRegarded with disapproval; in a situation of being disliked; shunned. in good odorliked, in someone's good books.