mad for it adjective1 •(UK, informal) Exceedingly eager, or having a keen desire or appetite for something.Glenereegan is to be sold to the highest bidder to-day.[…]I'm tould - It's Pether Byrne that dhrives Bianconi's car that tould me - that a smalpeen of a Dublin attorney is mad for it. — 1883 formsmore mad for it · most mad for it