link bait

noun2

1. •
   (Internet) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.

   • Sustainable link bait is rooted in quality content. — 2007
2. •
   (Internet) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.

   • Link bait is content or a feature on a website that is expressly designed to get users' attention so they click through to another website. — 2014