keep up appearances verb1 •To artificially maintain an outward sign of normality; to maintain an appearance of wealth, comfort, or propriety.For my father's sake, I thought I must keep up appearances, but the food stuck in my throat, and I could not swallow another mouthful.With tact and management it would be possible to partially satisfy creditors, and keep up appearances for six months more. formskept up appearances · keeping up appearances · keeps up appearances