just folks

noun2

1. •
   [plural only] Ordinary, unpretentious people; an ordinary, unpretentious person.

   • "She has gone from being just folks to being a bit imperial, assuming a bit more of a queenly role," said Ms. Allgor. — 2005
2. •
   [before a noun, plural only] Unpretentious, informal, down-to-earth.

   • Even his mussed cravat and cow licked hair had a "just folks" quality. — 1961