hard launch noun 3hard-launch verb 2forms 4 noun3 •The release of a product or service (particularly software) to the general public. •(informal) The explicit announcement of a romantic relationship, often via social media. •The launch of a guided missile in such a way that the missile's rocket engine is ignited while still inside the launch assembly or tube.A hard launch is technically simpler than a soft launch, but produces a large backblast. hard-launch verb2 •To release (a product or service) to the general public. •(informal) To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day. — 2023 formshard-launched · hard-launching · hard-launches · hard launches