gold rush UK /ˈɡəʊldˌɹʌʃ/US /ˈɡoʊldˌɹʌʃ/ noun4 •(figurative) A feverish obsession with seeking profits, especially in new markets.That’s because I’ve decided to enter the freewheeling world of nonfungible tokens, or NFTs, the newest frontier in the cryptocurrency gold rush. — 2021 •(historical) Any period of feverish migration into an area in which gold has been discovered. •(informal) The urge to win gold medals, as in the Olympic Games. •A cocktail made from bourbon, honey, and lemon juice. formsgold rushes · gold-rushes