generic name

noun3

1. •
   A nonproprietary name given to a drug that is used to identify it irrespective of trademark.

   • Its generic name is rosuvastatin, but you may know it better by the proprietary name Crestor.
2. •
   A similar nonproprietary name for any other product or service, denoting any member of the category.

   • Its generic name is flying disc, but you may know it better by the proprietary name Frisbee. The generic name frisbee (lowercase) is used informally but not officially or legally.
3. •
   The first word in a binominal name, which identifies the genus of the lifeform considered.

   • Its generic name is Staphylococcus, but you may know it better by the common name staph.