fetishise

verb3

1. •
   To make the subject of (often sexual) obsession.

   • Our society has fetishized personal wealth.
2. •
   To view or treat (someone) in a way that reduces that person to a sexually charged, racial stereotype; to racially objectify.
3. •
   To make into a fetish, or magical object.

   • Isou and Lemaitre further introduced scriptural systems (metagraphics, or postwriting, and hypergraphy, respectively) that fetishize the graphic as irreducible to vocalization. — 2001