cold approach noun 2verb 1forms 3 noun2 •The act of approaching a stranger (usually female) and asking them on a date.Since I became a pick-up artist, I've performed over two hundred cold approaches. •The act of approaching a stranger in an attempt to sell them a product or service. verb1 •To approach a stranger in this way.I hate when multi-level marketing salesmen cold approach me in coffee shops. formscold approached · cold approaching · cold approaches