catch fire

verb3

1. •
   To become engulfed in flames, to go up in flames.
2. •
   (figurative) To become very popular or widespread; to take off.

   • The news caught fire through the school, and Layla found herself — a mere first-year student at the secondary school — the center of attention and admiration. — 2002
3. •
   (figurative) To be inspired by passion or zeal.