business as usual /ˈbɪz.nɪs ˌæz ˈjuː.ʒuː.əl/phrase 2adjective 1 phrase2 •The normal course of an activity, particularly in circumstances that are out of the ordinary. •The normal execution of standard functional operations within an organisation, particularly in contrast to a project or program which would introduce change (although that change may itself become business as usual). adjective1 •That is usual, expected, not extraordinary.This vehicle would be likely to cost about $1,500 more at retail than the business as usual vehicle, which achieves 33 mpg. — 1995