bloom is off the rose phrase2 •The person, object, or situation identified in the context has lost its novelty, freshness, appeal, or acceptability.The bloom is off the rose concerning the imperial CEO. Finally shareholders are becoming incensed by these reprehensible bonuses and severance packages. — 2007 •Business is not going well for a particular identified firm or industry, or the overall economy has taken a downturn."I would say that the bloom is off the rose a little bit, yes," said the senior vice president of video retailing for Lorimar Telepictures, Peter Temple, speaking of the home-shopping phenomenon. — 1987