blandishment

noun3

1. •
   Often in the plural form blandishments: a flattering speech or action designed to influence or persuade.
2. •
   Something alluring or attractive.

   • We need intellectual leaders who are prepared to resist the blandishments of power and influence and who are willing to work for an ideal, however small may be the prospects of its early realization. — 1949
3. •
   (figurative) Allurement, attraction.