beauty is in the eye of the beholder /ˈbjuːti ɪz ɪn ðiː aɪ əv ðiː bɪˈhəʊldə/ saying1 •Different people have different views on what is beautiful; beauty is subjective.He is referring to the relativity of "Beauty is in the eye of the beholder" an idea that became popular in the 18th cent. — 1642