above the fold

prepositional phrase3

1. •
   Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale.
2. •
   By extension, situated near the top of a web page or application screen; not requiring scrolling. See above the scroll.
3. •
   Occupying an exclusive position of relative prominence