a spoonful of sugar helps the medicine go down /ə ˈspuːnfəl əv ˈʃʊɡə(ɹ)ˌhɛlps ðə ˈmɛdɪsɪn ɡoʊ ˌdaʊn/ saying1 •An otherwise unpleasant situation can be pleasant when a pleasant aspect is deliberately introduced.It put some fun into the tedious business of preparing for a presidential debate. A spoonful of sugar helps the medicine go down, right? — 2001